"Nipchee" was a type of wheat cracker produced in Ireland during the late 18th century. These crackers were very easy to make from a very small quantity of wheat, and helped the native people survive what has come to be known as "the great famine of 1778". These crackers also helped familes survive the great famines of 1779-86, 1787-1854, and 1994. They were first made by the family O'Brien, a group of Irishmen known for their red hair, and incredible drinking habits. Lance Corp, the makers of the modern, vendable Nipchee cracker snacks, decided to use the term nipchee to invoke the very question which vending machine customers ask themselves or their co-workers on a daily basis. This was a market ploy developed by their cheif marketing executive, Tony Paals, in 1995, shortly before he left the company to join Voyager.net (VOYN on NASDAQ) in the same position. marketing executives are like that, you know. This tactic of making the snack purchaser wonder about the origin of such a title increased sales of the product (formerly called Cheese on Crackers) by a factor of 37.49%. The crackers used in this product are not actually Nipchee, nor is the substance on them actually cheese.